Search Engine Optimization
Google is the single most important website on the Internet when it comes to generating new business. When people have a problem they look for a solution. Google is where they look.
Search engine optimization, also called "SEO" is a form of marketing where you create relevant information on your website, powerful content that engages users, and promote that content in a way that Google ranks you highly in the search engine results.
In broad strokes, the higher you rank the more traffic you receive. The more traffic you receive, the more opportunities to generate new business you have.
SEO is more than just writing to get new business. Referrals will check you out on the Internet before calling you. Other referrals will speak to you and follow up by looking you up on the Internet. If they cannot find you, that is a red flag. If what they find is weak, that is a red flag.
Let our experts work with you, ensure you have strong and powerful content, and help you be found by those who want to do business with you.
Pay Per Click Advertising
Pay per click advertising, also known by many as “Google AdWords” (the brand for Google’s pay per click services) is a form of paid advertising where you pay for clicks on your advertisements within Google. Bing and Yahoo offer similar advertising opportunities.
Here, you are able to appear in ads on the search engines very quickly. This comes at a price. Often that price is in the tens to hundreds of dollars for a single visitor to the website.
Yes, pay per click is very expensive. No, you generally do not want to implement a strategy where you are number one on all the keywords you can think of.
Many people wrongly believe pay per click should be about visibility and maximum traffic. We could not disagree more. There are ways to use pay per click that will make you incredibly profitable. Call us and we will explain.
Social Media Marketing
Social media marketing is a form of advertising where your advertisements appear on social media sites such as Facebook and Twitter.
This is not about writing an interesting post or uploading a video that would go viral. Instead, this is about creating an advertisement that very specifically targets users based on their demographics and interests.
Unlike search, however, these people do not have a stated need. They are not actively looking for a solution to a problem. As a result, the engagements and conversion rate from social media tends to be lower.
Does that mean you should not do it?
Of course you should. The question is, how do you do it profitably? There are very specific tactics and goals that we implement for our clients to help build profit focused campaigns. Schedule an appointment, and we would be happy to explain this and more to you.
If a picture is worth 1000 words, then what is a video worth? A lot.
Let’s face it, our society has changed and people lack the patience and attention to sit and research. If information can be delivered in a video format, they love it.
Video marketing involves the creation of videos, distribution of videos on video sharing sites such as YouTube, inclusion of videos on your website, syndication of videos through press releases and more.
Yes, we can create videos. No, you do not have to get on camera if you do not want to. In the end, video can deliver powerful and engaging message that can help you grow your business.
Building a Strong Reputation
When we talk about reputation, we are talking about your “Internet reputation.” In the real world, you may have the best legal practice around. On the Internet, you may have no credibility at all.
There are businesses that have tremendous reputations online, yet deliver average service.
Which do you think gets the lion share of the business on the web?
Reputation management is partially about addressing negative reviews and comments about your company that appear on the web. It is partially ensuring that you have credible information, webpages and videos that substantiate you as an authority. It is partially about building a positive reputation with testimonials and reviews from happy clients.
It is a lot of work and it is absolutely essential. If you have an average of one or two stars in your reviews, you are dead. If you have three stars, you may get some calls. If you have four or five stars, you are golden. Let us help you build a positive reputation in a legitimate and trusted way to help ensure that the public knows just how good you are.
One of the biggest mistakes in marketing is to spend thousands of dollars generating leads, call them once, and throw them in the trash. Just because a customer says no does not mean it is no forever.
Lead nurturing is a process where we keep in touch with clients and prospects over the course of years. No, not everybody on your list has a need today. But some do. If you are just waiting for them to call you, you are missing out.
We develop lead nurturing campaigns that engage your contacts on a regular basis. We stay in touch and keep you front of mind. We asked them questions to identify potential challenges and needs. We can engage them in multiple ways and help ensure you extract value from your marketing efforts.
Did you know that you are 14 times more likely to get a cell from an existing client versus new client? We do. Let us show you how.
Social Media Engagement
Social media engagement involves adding information to your social media profiles on a regular basis. For those who follow and engage with you, it provides them information that is of value to them. For those who don’t know you, it creates an opportunity for you to be found when your followers share that information.
There are ways, through paid advertising, to promote your post that people can find them on the web and begin following you.
Contact Us to Discuss Growing Your Business
As with all strategies, ultimately it comes down to an ROI. We have no bias as to what strategy you should use. You should use the one that is most profitable for your business. In reality, there are probably three or four or five strategies that would generate a positive ROI each month.